Share this Job
Job Req ID:  3153

Job Title:  Director, Marketing Programs

Konica Minolta Business Solutions U.S.A., Inc., a global Fortune 1000 company and one of Forbes 2017 America’s Best Large Employers, is transforming the way we all do business.

From smart office technology and information management to cloud, mobility and IT services, we have a rich history of creating the products and services necessary to drive innovation and make work possible from anywhere at any time. Our award-winning products and solutions help companies around the world move information faster, improve quality and productivity, enhance security and facilitate the sharing of information. We are proud that our portfolio leads the industry while exceeding environmental standards.

At Konica Minolta, you'll work for an amazing technology company with growth opportunities, great benefits and talented, passionate co-workers.

Position Objective

Reporting directly to the Senior Vice President, Marketing, the Director, Marketing Programs will lead a team responsible for developing creative and innovative promotions and sales engagement programs for both Konica Minolta’s direct and indirect sales channels. This position is responsible for implementing and driving strategic marketing programs utilizing key business metrics and data analytics to measure success. Extensive experience in sales incentive program development and management, financing and bundling promotional tactics, and business reporting/data analytics is required. This individual will have a strong business acumen and must be passionate about partner relationship management to drive measurable results. This leader should also be clear and confident in their ability to effectively compile, present, and explain channel marketing programs and results to senior executive audiences.  The incumbent is responsible for setting channel marketing strategy and ensuring its execution and enabling dealer partners to sell more successfully.

Essential Job Functions
  • Design a best-in-class channel partner program and optimize existing programs to maximize program investment and profitability to include management of the Dealer Development Program and channel pricing programs.
  • Build a holistic partner enablement and engagement roadmap across a variety of partner types to increase partner productivity and adoption to include annual sales incentive programs and channel marketing programs.
  • Develop sell-in and sell through promotional programs that will directly impact revenue generation for Konica Minolta’s dealer partner and direct sales channel. This includes development, execution and measurement of all marketing programs in conjunction with subject matter experts.
  • Collaborate with direct/indirect demand generation teams to create partner-ready demand creation programs designed to drive new opportunities into the pipeline.
  • Creation and distribution of marketing communications to drive engagement for new product/solutions launches, incentive programs, and promotions.
  • Responsible for business reporting to support the monthly executive Sales Strategy process. Analyze program results and make recommendations for future improvements.
  • Interact directly with leadership and business development teams to define and implement joint awareness and demand generation programs. Including refinement of processes, policies and structure to best meet sales and marketing goals.
Competencies (Knowledge, Skills and Abilities)
  • Superior communication skills, both written and verbal. Comfortable and experienced presenting to senior executive audiences.
  • Intimate knowledge of the dealer partner and direct channel to enable collaboration with internal teams to drive sell-through performance.
  • Analytical and able to extract meaning from data and use this to optimize both the team’s approach and a company’s forecast.
  • High-level proficiency in channel incentive program structures (e.g. MDF, co-op, volume discounts) and best practices for their implementation
  • Experience in packaging and delivery of channel demand programs to partners with different approaches to marketing to, through and for partners.
  • Project management experience with multiple complex stakeholder groups at a local, regional, national and potentially global scale.
  • Experience managing budget and resource allocation to support success and efficiency.
Experience, Educational Reqts and Certifications
  • BA/BS Degree or equivalent combination of education and work experience required.  MBA preferred.
  • Proven marketing veteran, with a minimum of 10 years of experience with a deep understanding of direct sales organizations and partner ecosystems, and how they must work together.  
  • Minimum of 5 years of direct team leadership experience with excellent personnel management and development skills.

Konica Minolta Offers:  

 

  • Outstanding benefits package (including medical, dental, vision, life insurance)
  • 401(k) plan with matching company contribution
  • Generous holiday and paid time off schedules
  • Tuition Assistance Program
  • Employee Referral Bonus Program
  • Ongoing professional development training
  • Visible, exciting work supporting sales of cutting edge technology and workflow solutions.

 

Join Konica Minolta and help drive innovation as we transform the Workplace of the Future.™

 

Konica Minolta is an equal opportunity and affirmative action employer. We consider all qualified applicants for employment without regard to race, color, religion, creed, national origin, sex, pregnancy, age, sexual orientation, transgender status, gender identity, disability, alienage or citizenship status, marital status or partnership status, genetic information, veteran status or any other characteristic protected under applicable law.


Nearest Major Market: New Jersey

Find similar jobs: