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Job Req ID:  1584

Konica Minolta Business Solutions U.S.A., Inc., a global Fortune 1000 company and one of Forbes 2017 America’s Best Large Employers, is transforming the way we all do business.

From smart office technology and information management to cloud, mobility and IT services, we have a rich history of creating the products and services necessary to drive innovation and make work possible from anywhere at any time. Our award-winning products and solutions help companies around the world move information faster, improve quality and productivity, enhance security and facilitate the sharing of information. We are proud that our portfolio leads the industry while exceeding environmental standards.

At Konica Minolta, you'll work for an amazing technology company with growth opportunities, great benefits and talented, passionate co-workers.

Position Objective

All Covered, a division of Konica Minolta Business Services, is a leading Technology Services company in the United States.  Our clients count on us for a comprehensive suite of technology services; we help them make sense of cutting-edge technologies like virtualization, application development, cloud computing and more. We serve clients of all sizes and industry affiliations - our diverse client base has helped us establish a presence in all major U.S. markets.

Today, All Covered is on the forefront of change: we're spearheading Konica Minolta's transformation into a complete Technology Solutions company. This is an once-in-a-lifetime opportunity to be part of an exciting transition.

We are looking for a creative, dynamic marketing manager with extensive experience driving national marketing campaigns, developing detailed nurturing email campaigns, building strong metrics reporting and have deep experience in driving market analysis. You should have deep offline as well as digital marketing experience, a strong background in analytics and the desire to drive measurable results.

Join All Covered and lead the change. You'll be part of a world-class organization that helps thousands of entrepreneurs and executives make sense of today's technology. You'll work with a corporate culture that values honesty, enthusiasm, respect, ownership, excellence and a service-oriented attitude. And you'll join a dynamic team creating change in one of the world's most respected technology brands.

 

Essential Job Functions

The Marketing Manager plans, directs and implements campaigns and marketing initiatives to enable the company to achieve its sales goals, build its brand recognition and deliver the most competitive suite of technology services. Campaigns can run across all media including direct, web, social and SEM so a strong understanding of all is required. The Marketing Manager will also evaluate customer needs, market conditions, competitor data and implement highly effective marketing plans. All plans will be developed with measurable return on investment (ROI) goals and results will be tracked accordingly.

The Marketing Manager will report to the Director of Marketing, and will have responsibility for driving marketing programs to successful outcomes.

Competencies (Knowledge, Skills and Abilities)

 

  • Define and develop new online and offline marketing campaigns and programs across key services and verticals
  • Build highly effective email campaigns with detailed lead scoring, highly targeted messages with clear ROI measurables
  • Develop associated marketing content to support these campaigns including eBooks, Infographics, interactive content, Youtube videos and other rich media
  • Track the results and ROI of marketing programs
  • Communicate marketing programs to internal and external audiences
  • Assist sales teams with their understanding and ability to sell services and leverage programs
  • Manage external resources, such as writers, developers, press agents, online service providers and graphic designers

    Key Performance Metrics:
  • On time delivery of campaigns and initiatives
  • Understand web analytics
  • Achieving ROI goals
  • Feedback from sales and other internal teams on the quality of support provided

Experience, Educational Reqts and Certifications

  •  BA or BS degree or equivalent combination of relevant education and experience, MBA preferred
  • 7+ years Marketing experience
  • Out of the box thinker, creative yet highly analytical
  • Extensive experience of managing campaigns and programs
  • Strong knowledge of web marketing, email marketing and social media
  • Understanding of IT services, small business technologies, Microsoft software systems
  • Strong skills in Excel, PowerPoint, Word, Publisher and knowledge of Salesforce a plus
  • Project management experience
  • High quality writing and presentation skills
  • Proven dedication to enabling quality through continuous improvement
  • Successful at working in a team culture

    Internal/External Contacts:
  • Daily interactions with team members, clients and agencies.

    Travel:

Occasional domestic air travel.

Konica Minolta Offers:  

  • Outstanding benefits package (including medical, dental, vision, life insurance)
  • 401(k) plan with matching company contribution
  • Generous holiday and paid time off schedules
  • Tuition Assistance Program
  • Employee Referral Bonus Program
  • Ongoing professional development training
  • Visible, exciting work supporting sales of cutting edge technology and workflow solutions.

Join Konica Minolta and help drive innovation as we transform the Workplace of the Future.™

Konica Minolta is an equal opportunity and affirmative action employer. We consider all qualified applicants for employment without regard to race, color, religion, creed, national origin, sex, pregnancy, age, sexual orientation, transgender status, gender identity, disability, alienage or citizenship status, marital status or partnership status, genetic information, veteran status or any other characteristic protected under applicable law.


Nearest Major Market: New Jersey

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