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Job Req ID:  4447

Job Title:  Manager, Marketing Communications

Konica Minolta Business Solutions U.S.A., Inc., a global Fortune 1000 company and one of Forbes 2017 America’s Best Large Employers, is transforming the way we all do business.

From smart office technology and information management to cloud, mobility and IT services, we have a rich history of creating the products and services necessary to drive innovation and make work possible from anywhere at any time. Our award-winning products and solutions help companies around the world move information faster, improve quality and productivity, enhance security and facilitate the sharing of information. We are proud that our portfolio leads the industry while exceeding environmental standards.

At Konica Minolta, you'll work for an amazing technology company with growth opportunities, great benefits and talented, passionate co-workers.

Position Objective

Lead a fantastic team responsible for telling the Konica Minolta story and promoting our brand in the Graphic Communications and Industrial Print Markets.

 

Essential Job Functions

Overall

  • Translate marketing and business objectives into an annual marcom plan, specifying required goals, key messages, deliverables, vehicles and projects
  • Close collaboration with cross-functional teams (Marketing and Sales) to drive aforementioned marcom plan and deliverables through key channels
  • Major focus to help develop and strengthen Konica Minolta in the field of digital marketing
  • Management of agencies and freelance staff; member of the Corporate Marketing team
  • Budget responsibility

Branding & Creative Services

  • Implement corporate brand strategy and messaging across multiple mediums in the U.S. for the Graphic Communications and Industrial Print Markets.
  • Develop targeted SMB, enterprise and graphics communications advertising strategy and tactics
  • Drive brand consistency across all marketing tactics
  • Management and vendor relations with local agencies and freelance staff (advertising, graphic design)
  • Support planning and production of integrated product and services marketing campaigns, to include ebooks, videos, customer success stories, advertising, email marketing, websites, etc. 

Public Relations/Communications

  • Supports the PR Manager to manage timely execution of press releases, newletters, email campaigns, collateral, and other marketing tactics to support the Graphic Communications/Industrial Print business segment
  • Reporting and campaign analytics, utilize information received to enhance future communications
  • Oversee content for grammar, accuracy and alignment to Konica Minolta's tone of voice. 

Events

  • Build key messaging that aligns with Konica Minolta's event message and theme
  • Develop marketing strategy for event and trade show communications across multiple channels, including social media, email marketing, websites, print, online, etc.
  • Drive attendance to events through defining messaging and developing content, setting and directing channel strategies, and measuring and improving conversion rates to increase attendance efficiently.
  • Contribute to the on-site experience by leading the event marketing team, collaborating with event operations, and overseeing all visual aspects of the on-site experience.

Content Marketing

  • Develop and support implementation of content marketing strategy and tactics
  • Assure content for all campaigns adheres to brand strategy
  • Lead teams in development of content for multiple vehicles including but not limited to website, blog, collateral, presentations, e-mail, press releases, advertising, white papers and case studies
Competencies (Knowledge, Skills and Abilities)
  • Proficient with computer programs, including Microsoft Office applications
  • Proficient in marketing automation and CRM software, preferably Marketo and SAP CRM
  • Budget management
  • Strong organizational skills, ability to follow up and high attention to detail
  • Experience managing integrated marketing campaigns
  • Solid understanding of sales and business processes
  • Ability to interact with other marketing teams to interpret and frame business needs into communications strategies
  • Has capabilities to interact regularly with other people within and outside the organization in planning, coordinating and executing marketing communications campaigns
  • Creative storyteller with exceptional writing skills
  • Experience hiring, guiding and managing agencies and freelance staff
  • Thrive in a fast-paced, deadline-oriented, and fun, work environment
Experience, Educational Reqts and Certifications
  • 7-10 years channel B2B marketing experience, preferably with IT background
  • 3 years people management, leadership and coaching
  • Bachelor’s degree in Marketing, Communications or related field

Konica Minolta Offers:  

  • Outstanding benefits package (including medical, dental, vision, life insurance)
  • 401(k) plan with matching company contribution
  • Generous holiday and paid time off schedules
  • Tuition Assistance Program
  • Employee Referral Bonus Program
  • Ongoing professional development training
  • Visible, exciting work supporting sales of cutting edge technology and workflow solutions.

 

Join Konica Minolta and help drive innovation as we transform the Workplace of the Future.™

 

Konica Minolta is an equal opportunity and affirmative action employer. We consider all qualified applicants for employment without regard to race, color, religion, creed, national origin, sex, pregnancy, age, sexual orientation, transgender status, gender identity, disability, alienage or citizenship status, marital status or partnership status, genetic information, veteran status or any other characteristic protected under applicable law.


Nearest Major Market: New Jersey